IZIGROUP Partners with PartnerMatrix to Expand Global Reach

A new chapter of innovation begins as PartnerMatrix, one of the industry’s leading affiliate marketing software providers, partners with IZIGROUP to strengthen its global presence and enhance player acquisition through smarter, data-driven, and fully compliant marketing technology.

The collaboration will empower affiliates promoting IZIGROUP’s online brands, IZIBET (https://izibet.com) and Dragonara Online Casino (https://dragoanra.com) with cutting-edge tools to manage, track, and optimize campaigns more efficiently. This partnership reflects a shared vision for growth, innovation, and regulatory excellence within the evolving iGaming landscape.

PartnerMatrix, part of the EveryMatrix group, is known for delivering flexible, secure, and high-performing solutions that enable operators to scale their affiliate programs globally while maintaining compliance and transparency values deeply aligned with IZIGROUP’s operational philosophy.

“PartnerMatrix’s platform is the best in the industry, robust, reliable, and designed for performance,”

said Cristian Rachieru, Head of Online Operations for IZI Interactive Limited, the company licensed by the Malta Gaming Authority (MGA) to operate IZIGROUP’s online gaming brands.

“With PartnerMatrix and the full suite of EveryMatrix products powering our operations, we’re ready for a full house. This partnership will further strengthen our ability to connect with players globally while remaining compliant and delivering exceptional online gaming experiences.”

Hasmik Movsisian, Chief Commercial Officer at PartnerMatrix, added:

“We are delighted to partner with IZIGROUP, a company that shares our dedication to innovation and responsible growth. By combining our advanced affiliate management technology with IZIGROUP’s strong brand portfolio, we’re confident in driving higher engagement, stronger performance, and lasting success within regulated markets.”

This collaboration marks an important milestone in IZIGROUP’s continuous journey of innovation and expansion. By uniting PartnerMatrix’s affiliate marketing expertise with IZIGROUP’s trusted brand portfolio and the EveryMatrix ecosystem, the partnership sets the stage for long-term success and sustainable growth.

IZIGROUP is a leading European lottery and gaming operator with a diversified portfolio spanning lotteries, casino and sports betting. The Group combines technological innovation with operational excellence to deliver engaging and responsible gaming experiences. Committed to sustainable growth, ethical practices, and social impact, IZIGROUP continuously drives innovation while maintaining strong contributions to the communities in which it operates.