Social Media Executive

Key Responsibilities:

• Manage the day-to-day social media presence of IZIGROUP and its portfolio of brands.
• Plan, create, schedule and publish content across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube and other relevant channels.
• Develop and maintain social media content calendars aligned with marketing campaigns, promotions, launches, events and commercial priorities.
• Write engaging, platform-specific copy while maintaining the appropriate tone of voice for each brand.
• Work closely with designers, marketing teams and other stakeholders to produce high-quality static, video and short-form content.
• Create and coordinate Reels, Stories, TikToks, Shorts and other social-first formats.
• Identify relevant trends, formats, sounds and cultural moments that can be adapted appropriately for our brands.
• Support live coverage of events, activations, launches and other key brand moments.
• Manage community interactions, including comments and messages, and coordinate with Customer Support or other departments when escalation is required.
• Ensure content is accurate, compliant and published according to internal approval processes and applicable regulatory requirements.
• Monitor brand mentions, audience sentiment and conversations across social channels.
• Track social media performance including reach, engagement, follower growth, video views, traffic and conversions.
• Produce regular performance reports and translate results into actionable recommendations.
• Continuously test content formats, posting times, messaging and creative approaches to improve performance.
• Monitor competitors and industry activity to identify opportunities and emerging trends.
• Support paid social campaigns by coordinating organic and paid creative requirements with the wider Marketing team.
• Maintain organised libraries of social media assets, campaign materials and approved content.

Key Requirements:

• Minimum 3 years of hands-on experience in Social Media Management, Digital Marketing or a similar role.
• Proven experience managing multiple brands simultaneously, including different audiences, brand identities, content calendars and campaign priorities.
• Strong hands-on experience with Meta Ads Manager and Meta Business Suite, including campaign setup, audience management, optimisation, monitoring and reporting.
• Strong knowledge of Instagram, Facebook, TikTok, LinkedIn and YouTube, including platform-specific formats, algorithms and best practices.
• Experience managing both organic and paid social media activity across multiple channels.
• Strong understanding of paid social campaigns, including targeting, retargeting, campaign objectives, budgets, creatives and performance optimisation.
• Excellent English copywriting and communication skills, with the ability to adapt tone of voice across different brands and audiences.
• Proven experience developing and managing multi-brand content calendars, campaigns and publishing schedules.
• Strong understanding of Reels, Stories, TikToks, Shorts and other social-first video formats.
• Ability to analyse campaign and channel performance using key metrics such as reach, engagement, CTR, CPC, CPM, conversions and ROAS.
• Strong understanding of audience segmentation, remarketing and performance-driven content strategies.
• Excellent organisational and time-management skills, with the ability to handle multiple brands, campaigns and deadlines concurrently.
• Strong attention to detail and ability to maintain brand consistency and quality across all social channels.
• Ability to collaborate effectively with Marketing, Creative, Product and other internal teams.
• Experience within iGaming, gaming, entertainment or another fast-paced B2C environment will be considered a strong advantage.

Vacancy posted on: August 27, 2026